In the latest Chiropractic Economics magazine there is a full page ad by Ardyss – now you can sell bras!!! Good news - 250 bra styles – no dangerous underwire!
They had a booth at the FCA in August – I’ll bet they had pretty good attendance if they played their cards right!
I don’t make this stuff up folks! You can buy 3 and get one free – Limit one per doctor – not sure what that means…..each doctor only gets one bra? If you have to buy 3 to get one free – how do you do it if you can only buy one? Maybe you can only buy one group of 3 bras - I don’t know – here’s why you do it; “excellent profit center,” “meaningful passive secondary income,” and “increase patient referrals” – is that funny or what!!!!!!!!!
On our march to the 80% we want your community saying: “You need a new bra? – oh you have got to go see my chiropractor – he has 250 different styles!!! Oh, and while you are there you can get some cool sandals with an adjustable strap!” You went to Chiropractic school for this? Come on! Keep your eyes on your purpose – CHIROPRACTIC! Stop looking for “lottery” products that you think will make you the big bucks. On a side note, I wonder what the insurance code is on this? 36C?!? :)
With Integrity,
Keith
integritymanagement.com
Friday, November 5, 2010
Wednesday, October 20, 2010
Chiropractic & Orthotics
Rhonda and I went into a New Balance Store yesterday for her to buy some TENNIS shoes. The first thing they did was take her over to a computerized foot analysis and flat screen to show her everything about her feet to get custom orthotics to go with her shoes. By the way... it was a nicer and fancier and bigger one than you have in your office. Cost of the orthotics was $60.
Once again doctors, you need to be aware of this – I would not be wanting to build my practice and growth and future on orthotics – the competition and market is getting taken over by some very big fish – Have you noticed the same things at Walgreens and Walmart, etc. Can you say: Dr. Scholl’s? Now don’t misunderstand: Nothing wrong with providing it – we are certainly NOT against it – it is a wonderful thing - but I am telling you – it is NOT the golden egg nor the reason you went to CHIROPRACTIC school. It should Not be the focus. Keep CHIROPRACTIC the main thing! This is not the wave of the future – they (the big fish) are going to win this event – even though their orthotic is “not near as good.” Sorry, but to the public it is a cushion support that fits inside the shoe – one is $50 and another is $150 but they look and feel and provide the same things. In fact, how will they feel about you when they bought a $110 orthotic from you and then the next month they go into the shoe store and see a custom one with just as neat of a computerized picture and flat screen test with orthotic for $60 – just asking. BTW, now that it is in tennis shoe stores and discount stores – it no longer looks “medical”.
Keeping you focused with integrity!
Keith
Once again doctors, you need to be aware of this – I would not be wanting to build my practice and growth and future on orthotics – the competition and market is getting taken over by some very big fish – Have you noticed the same things at Walgreens and Walmart, etc. Can you say: Dr. Scholl’s? Now don’t misunderstand: Nothing wrong with providing it – we are certainly NOT against it – it is a wonderful thing - but I am telling you – it is NOT the golden egg nor the reason you went to CHIROPRACTIC school. It should Not be the focus. Keep CHIROPRACTIC the main thing! This is not the wave of the future – they (the big fish) are going to win this event – even though their orthotic is “not near as good.” Sorry, but to the public it is a cushion support that fits inside the shoe – one is $50 and another is $150 but they look and feel and provide the same things. In fact, how will they feel about you when they bought a $110 orthotic from you and then the next month they go into the shoe store and see a custom one with just as neat of a computerized picture and flat screen test with orthotic for $60 – just asking. BTW, now that it is in tennis shoe stores and discount stores – it no longer looks “medical”.
Keeping you focused with integrity!
Keith
Thursday, September 9, 2010
My Response To: The $44,000 Question - The cover Chiropractic Economics article
The government is handing out the bucks and we should go after it.
You would think this is the lottery and you are a guaranteed winner. First of all you won’t get rich on this $44,000 handout – IF you get it - which I doubt you do - and if you do, it comes in stages over 5 years and BTW, it will end up costing you more than that. And the “experts” talking to you about it in the Chiropractic Economics article are software vendors! Hmmmmm. Do I smell another motive? Notice one of their ads in the same magazine: “Now with Electronic Health Records”. They say “All chiropractors should jump on the EMR bandwagon”. HMMMMMM. I wonder why they say that? Here are some quotes from them: “Mass EMR adoption by the profession will help establish chiropractic as a modern profession”. “Specialists and general MD’s are going to see the effectiveness of chiropractic care.”
Before you jump on all this crapola, let me confuse you with the facts since I don’t sell electronic health records and I haven’t “partnered” with anybody like the ACA and Future Health so I can get some bucks into my pocket - since all I care about is what is good for your practice I don’t mind sharing these facts:
Only 20% of MD’s have EMR’s. Of that 20% only 6.3% are using it!!!! Imagine doctors buying something and not using it. But wait, there’s more: Less than 10% of the hospitals use it. HMMMMM.
Obviously, MD’s are not “modern” and how are they going to see the big effectiveness of chiropractic and that we are up to speed with them from EMR – when they don’t have it or use it themselves?
The biggest reason the vendors in this article said you should spend all this money and spend endless hours filling out paperwork trying to get a free handout from the government: “improved patient care.” HMMMM. What a stretch! I do not get better care because of the way you keep records. Is this a new adjustment technique? A new therapy? What are the results? I get out of pain quicker? I have never been treated by a computerized medical record in my life – I guess I have a better adjustment to look forward to in the future!!!!!
It MAY make it easier to exchange records with other providers and insurance – but the jury is still out on that since everybody will have to do it to make that be true.
Bottom line: NO you shouldn’t buy this right now. It is WWWAAAAAAY too early. Wait and see how this all plays out – there is OOODDLLES of time – I would guess right now we would need to look at this again in about 2014. And you don’t look archaic – that is a stupid accusation to get you to buy their stuff - if you are - so is 94% of the MD’s as well.
One more thing: Don’t worry about a government handout and becoming a medical welfare seeker – you don’t need the government to make it – you are an adult – we do things based on right and wrong and not handouts. BTW, I have seen a lot of doctors put themselves under tremendous financial pressure buying equipment they didn’t need because their stupid accountant told them they needed the tax deduction. And even if you are wanting the handout – there are years ahead that you can get this – just wait and see- the chances are huge that the doctors who do get it will have to lie a lot just to qualify to get it! J the things people will do to get a handout.
It’s kind of like a foul ball at a major league baseball game. People will kill each other and themselves to try and get a $5 ball. What is funny – I got a foul ball the other day - I didn’t even have to stand up to get it – I got it sitting there in my seat – if you need EMR – it will come to you in time - believe me.
With Integrity,
Keith
You would think this is the lottery and you are a guaranteed winner. First of all you won’t get rich on this $44,000 handout – IF you get it - which I doubt you do - and if you do, it comes in stages over 5 years and BTW, it will end up costing you more than that. And the “experts” talking to you about it in the Chiropractic Economics article are software vendors! Hmmmmm. Do I smell another motive? Notice one of their ads in the same magazine: “Now with Electronic Health Records”. They say “All chiropractors should jump on the EMR bandwagon”. HMMMMMM. I wonder why they say that? Here are some quotes from them: “Mass EMR adoption by the profession will help establish chiropractic as a modern profession”. “Specialists and general MD’s are going to see the effectiveness of chiropractic care.”
Before you jump on all this crapola, let me confuse you with the facts since I don’t sell electronic health records and I haven’t “partnered” with anybody like the ACA and Future Health so I can get some bucks into my pocket - since all I care about is what is good for your practice I don’t mind sharing these facts:
Only 20% of MD’s have EMR’s. Of that 20% only 6.3% are using it!!!! Imagine doctors buying something and not using it. But wait, there’s more: Less than 10% of the hospitals use it. HMMMMM.
Obviously, MD’s are not “modern” and how are they going to see the big effectiveness of chiropractic and that we are up to speed with them from EMR – when they don’t have it or use it themselves?
The biggest reason the vendors in this article said you should spend all this money and spend endless hours filling out paperwork trying to get a free handout from the government: “improved patient care.” HMMMM. What a stretch! I do not get better care because of the way you keep records. Is this a new adjustment technique? A new therapy? What are the results? I get out of pain quicker? I have never been treated by a computerized medical record in my life – I guess I have a better adjustment to look forward to in the future!!!!!
It MAY make it easier to exchange records with other providers and insurance – but the jury is still out on that since everybody will have to do it to make that be true.
Bottom line: NO you shouldn’t buy this right now. It is WWWAAAAAAY too early. Wait and see how this all plays out – there is OOODDLLES of time – I would guess right now we would need to look at this again in about 2014. And you don’t look archaic – that is a stupid accusation to get you to buy their stuff - if you are - so is 94% of the MD’s as well.
One more thing: Don’t worry about a government handout and becoming a medical welfare seeker – you don’t need the government to make it – you are an adult – we do things based on right and wrong and not handouts. BTW, I have seen a lot of doctors put themselves under tremendous financial pressure buying equipment they didn’t need because their stupid accountant told them they needed the tax deduction. And even if you are wanting the handout – there are years ahead that you can get this – just wait and see- the chances are huge that the doctors who do get it will have to lie a lot just to qualify to get it! J the things people will do to get a handout.
It’s kind of like a foul ball at a major league baseball game. People will kill each other and themselves to try and get a $5 ball. What is funny – I got a foul ball the other day - I didn’t even have to stand up to get it – I got it sitting there in my seat – if you need EMR – it will come to you in time - believe me.
With Integrity,
Keith
Tuesday, July 27, 2010
Financial Warning: Overdraft Coverage
The value and purpose of a Debit card is simple: It allows people to set up a credit card style of payment so they can use one to hold reservations, pay for gas, etc – without running the temptation or risk of building credit card DEBT that is financially devastating to a family because of the high interest rate, etc. A debit card is SUPER because it is supposed to mean that if the money isn’t there – it will be declined – you can’t go over and you can’t build up debt – thus the word DEBIT card not CREDIT card! It’s GREAT!
PROBLEM: The banks – being dishonest – have not let you use it as a debit card – they have refused to decline them, calling it “overdraft coverage”. They let you continue to charge whatever you want like a credit card and THEN they charge you $36 (varies from bank to bank) every time you charge ANY amount once you are over. They won’t decline your debit card because they want to fine the fire out of you! This is where they make BIG bucks! So if you make 4 charges throughout the day of $10 each – you were actually paying $46 for each item due to the banks “overdraft coverage”. You now owe the bank $184 for items costing you $40 – that is such high interest I can’t even figure it!
A law was passed to make this kind of robbery illegal because it is so dishonest – it is stealing. The law goes into effect on August 14th. What are the banks dong about this loss of illegal income? They are bombarding you with literature warning you that you are about to LOSE your treasured “Overdraft Coverage!!” Unless they hear from you before the 14th, they can’t cover you and help you make these overdraft charges with their huge fines. Quick – call them today! They say things like “there is no fee to keep overdraft coverage” – can you believe that? How generous – they won’t charge you a fee to fine you $36 an occurrence – what heart! They say however you MAY incur a $36 fee up to six times a day – there is no MAY about it – you WILL get that “fee”. They are wanting you to sign a release allowing them to go BACK to fining the fire out of you!
Here is an exact quote from Sun Trust – it is so deceptive, misleading and makes them look like the good guy - – I can’t believe they are doing this – here is the quote:
“Clients must elect to keep their overdraft coverage before August 14,” (bold letters are THEIRS – now they stop the bold letters) “or transactions that exceed the available account balance will be declined without penalty.”
Oh no, what are we going to do? Banks please save us from this- or Wait a minute – isn’t that good? isn’t that what we wanted and what it is supposed to be – a debit? – and why is it that we don’t want WITHOUT PENALTY? Why is that bad? Why wasn’t that in bold?
They continue, “If you have signed up for Sun Trust’s overdraft protection your overdraft service will not be affected by these new regulations.” Thank you bank saviors - What a relief – we can go back to the heavy fines and debt!!!!
You have heard me say it many times – the bank is NOT your friend! They are out to take your money. Do not trust them. Use them – but do not trust that they are speaking on YOUR behalf – they are NOT. They are working on THEIR behalf to make THEM money. How do you think they can build those big beautiful buildings? How is it that the country only has one vice president and we can’t figure out what he should do – and banks can afford 32 vice presidents per bank? (Old Will Rogers quote!)
Lesson: Don’t listen to this garbage – don’t sign up to continue “overdraft coverage” – don’t let them save you – throw this stuff in the trash and let the August 14th deadline pass!!!!
With Success,
Keith
PROBLEM: The banks – being dishonest – have not let you use it as a debit card – they have refused to decline them, calling it “overdraft coverage”. They let you continue to charge whatever you want like a credit card and THEN they charge you $36 (varies from bank to bank) every time you charge ANY amount once you are over. They won’t decline your debit card because they want to fine the fire out of you! This is where they make BIG bucks! So if you make 4 charges throughout the day of $10 each – you were actually paying $46 for each item due to the banks “overdraft coverage”. You now owe the bank $184 for items costing you $40 – that is such high interest I can’t even figure it!
A law was passed to make this kind of robbery illegal because it is so dishonest – it is stealing. The law goes into effect on August 14th. What are the banks dong about this loss of illegal income? They are bombarding you with literature warning you that you are about to LOSE your treasured “Overdraft Coverage!!” Unless they hear from you before the 14th, they can’t cover you and help you make these overdraft charges with their huge fines. Quick – call them today! They say things like “there is no fee to keep overdraft coverage” – can you believe that? How generous – they won’t charge you a fee to fine you $36 an occurrence – what heart! They say however you MAY incur a $36 fee up to six times a day – there is no MAY about it – you WILL get that “fee”. They are wanting you to sign a release allowing them to go BACK to fining the fire out of you!
Here is an exact quote from Sun Trust – it is so deceptive, misleading and makes them look like the good guy - – I can’t believe they are doing this – here is the quote:
“Clients must elect to keep their overdraft coverage before August 14,” (bold letters are THEIRS – now they stop the bold letters) “or transactions that exceed the available account balance will be declined without penalty.”
Oh no, what are we going to do? Banks please save us from this- or Wait a minute – isn’t that good? isn’t that what we wanted and what it is supposed to be – a debit? – and why is it that we don’t want WITHOUT PENALTY? Why is that bad? Why wasn’t that in bold?
They continue, “If you have signed up for Sun Trust’s overdraft protection your overdraft service will not be affected by these new regulations.” Thank you bank saviors - What a relief – we can go back to the heavy fines and debt!!!!
You have heard me say it many times – the bank is NOT your friend! They are out to take your money. Do not trust them. Use them – but do not trust that they are speaking on YOUR behalf – they are NOT. They are working on THEIR behalf to make THEM money. How do you think they can build those big beautiful buildings? How is it that the country only has one vice president and we can’t figure out what he should do – and banks can afford 32 vice presidents per bank? (Old Will Rogers quote!)
Lesson: Don’t listen to this garbage – don’t sign up to continue “overdraft coverage” – don’t let them save you – throw this stuff in the trash and let the August 14th deadline pass!!!!
With Success,
Keith
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