Wednesday, July 6, 2011

We Must Stop Promoting Everything But The Adjustment!

We must stop…promoting everything BUT the adjustment. Every one is rich…except you. Why? Because you promote THEM and THEIR products not YOU and YOUR product – chiropractic.  You are on a constant search for “lottery equipment”. Something you can buy and put in your practice that you are told will “EXPLODE” new patients and referrals.  Stop it. There is no machine that provides success and riches – period!  I don’t care what they say – they are lying.  Like the “Acres of Diamonds” you are searching for a diamond mine that is already in your back yard – CHIROPRACTIC!  My son and his wife went to a chiropractic open house the other day. The first thing they got was a hand scan – it said they each needed over 50 vitamins a day. Then they got their feet scanned and they both needed custom orthotics and custom sandals (adjustable straps!).  As the staff was holding the door open for them to leave my son asked, “would it be possible for me to get an adjustment?’  A what?  Foot Levelers (they had a rep there doing the scans) and their “Nutrition” company made a bunch that day – the chiropractor – not so much.  This is out of balance and has to stop!  You do realize that ANYBODY can do scans and sell vitamins and sandals and pads for shoes don’t you?  No license or student loans required.  These things are great… but you are leaving out the ONLY thing that makes you unique - only you can do the adjustment – they can’t go to Walmart for that.

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With Integrity,

Keith Maule
integritymanagement.com
savechiropractic.com