Thursday, December 22, 2011

It's Easy To Be Cheap...

My wife Rhonda was going to buy some decorative paper plates for a Christmas party we are hosting and on her way to the paper isle she was talking to a lady who worked at the store. The lady happen to say - "I told my husband there is no way I am going to pay $3. for decorative paper plates. I can get the white ones for half."

When Rhonda came back to where I was, I noticed that she had these ugly white plates in her cart - I said "What are you doing with these?" She said, "Well the lady who works here said she would never pay $3 for the decorative plates!"  I said - "I wasn't asking her to buy them."

We went back and got the nice ones - but it was the people who worked there who talked us out of a sale because THEY are cheap.  Do we ever influence our patients to be cheap because we are?  Are we insurance minded?

By the way,
I recently tried to buy my mom a prescription she needed - when I came back to purchase it - there was one bottle he hadn't filled - he said- "I didn't fill this one because it isn't covered by insurance." Now, was that his decision? Who told him I wouldn't pay for it?

We would never do that.... Would we?
Are there any bottles we don't fill - Like Wellness(maintenance) because insurance is used up? Do we influence cheap? Could we turn our patients into better paying and referring patients with more of a successful mindset?  
 
With Integrity,

Keith Maule
integritymanagement.com
savechiropractic.com