Chiropractic Role Playing Doesn't Work!

I think we have learned this is a key word to the continued success of a practice.  At Integrity we no longer use the word “role play”.  We don’t like it and we don’t get it – but we DO get practice.  We have all had to practice if we wanted to be good at something or learn something..
- We have practiced sports – if we played sports.
- We have practiced instruments – if we ever played an instrument.
- We have never “role played” anything.

“If I miss one day of practice, I know it…two days, my manager knows it…three days, my audience knows it." - Luciano Pavarotti

Now if that is true of HIM – what does that say to us?  I go to 80 Tampa Bay Rays baseball games a year – guess what - they practice an hour before every game.  They play 162 games a year. They are pros – been playing their whole life and yet… Batting practice before every one of their games.  Where do we get off thinking we don’t need to practice?  We can’t out grow it.   Not only that – every year these professional teams have Spring Training. A month to start over – practice everything – and every player has to earn their place on the team.  This year a lot of our Top Flight practices tried the Spring Training concept and we heard fantastic reports from it!  Spring Training is a time to go back to all the basics. Relearn the Integrity i90:ST Program. Everybody has to earn their position on the team – just like in Spring Training!  Now, I wonder how often we need Spring Training? Once every 10 years? 5 Years? Or maybe every year?  Just asking for your continued success...

#AllOut4Eighty,
Keith Maule
integritymanagement.com
facebook.com/integritymgt 

Chiropractic & Medical Integration? What You Need To Know.

One of the HUGE benefits at Integrity Management is that we have YEARS of experience – 30 years – with thousands of clinics – and we give ALL of that to you!  You don’t have to wonder what works and what doesn’t – Why?  We don’t have a pool – we have an OCEAN to try everything so you can KNOW if something works or it doesn’t.  This allows our Integrity doctors to save tens of thousands of dollars and make hundreds of thousands more.  Is that a good thing?  I think so and that's why this week I want to focus on a form of practice that some doctors and students have recently contacted us about: Medical Integration.

We don’t recommend medical integration.  We are not against medical integration – there is nothing unethical or “bad” about it, in fact, the concept is great – all health care under one roof - we just know it doesn’t work!  How do we know? We have owned them – we have run them – we have had to clean up after them.  There are exceptions to every rule and we have a few clients who do it, but most of the time, we have doctors coming to us for help in UNRAVELING and getting out of it.  And we have never had anyone say that they were sorry to be done with it.

That being said, you must be taught the rules of what works and what doesn’t – not the exception.  Why do they not work? They don’t make any money.  Make no mistake - Lots of money comes into the clinic – it just never reaches the hands of the owning DC. It is very high overhead and very high stress – lots of legal “hoops” to go through.  If it DID make money and was fun and would fulfill your purpose – we would push it like everything – that is why we tried over and over again – we WANT to find the things that work for you.  Our ocean of experience in this area allows you to KNOW not to do it and it saves you hundreds of thousands of dollars and YEARS of stress. Thank God for Integrity! You will see ads on integration from chiropractic cows because they can make a lot of money telling you how to do it – and it is really attractive to chiropractors because it rings an ego bell to do it so it is easy to sell to chiropractors – the problem is – IT DOESN’T WORK!

If integration did work, we would gladly sell it to you and make the money from it – I love money – for that reason I wish it did work - but the problem is - it doesn’t work – it is high stress and low profit - so we don’t teach it - don’t do it!   

#AllOut4Eighty,
Keith Maule
integritymanagement.com
facebook.com/integritymgt