Friday, November 5, 2010

Now You Can Sell Bra's Too!

In the latest Chiropractic Economics magazine there is a full page ad by Ardyss – now you can sell bras!!!  Good news - 250 bra styles – no dangerous underwire!
They had a booth at the FCA in August – I’ll bet they had pretty good attendance if they played their cards right!  
I don’t make this stuff up folks!  You can buy 3 and get one free – Limit one per doctor – not sure what that means…..each doctor only gets one bra? If you have to buy 3 to get one free – how do you do it if you can only buy one?  Maybe you can only buy one group of 3 bras - I don’t know – here’s why you do it; “excellent profit center,” “meaningful passive secondary income,” and “increase patient referrals” – is that funny or what!!!!!!!!!
On our march to the 80% we want your community saying: “You need a new bra? – oh you have got to go see my chiropractor – he has 250 different styles!!!  Oh, and while you are there you can get some cool sandals with an adjustable strap!”  You went to Chiropractic school for this? Come on! Keep your eyes on your purpose – CHIROPRACTIC!  Stop looking for “lottery” products that you think will make you the big bucks.  On a side note, I wonder what the insurance code is on this? 36C?!?  :)

With Integrity,
Keith
integritymanagement.com